Saarthi – Emami:

Saarthi was a heartfelt effort to give back to those who spend their lives on the road. From health camps to awareness drives, it touched drivers’ lives with care, recognition, and a renewed sense of belonging, addressing not just physical health, but mental well-being and overall quality of life.
Impacting lakhs of drivers, the initiative earned recognition in the Limca Book of Records for educating the maximum number of drivers. From health and eye check-ups to emotional support, Saarthi built a stronger, more holistic safety net—ensuring drivers feel seen, supported, and valued beyond their journeys.